© Copyright G.R.P.Technology 2018 - Adelaide Australia
A point you must take on board is that people, these days,
have a very short attention span.
The pitch is to get people on the hook. You can provide
the detail later if they are interested.
Have it ready - in case - so that they can see that you are
not as deep as a bird bath !.
When it comes to reaching out to potential Investors and
Distributors there are a few things you should be aware
of:
(1) Finding the Decision-maker - not always as simple as
it sounds. What are the issues that are going to 'sway' the
Decision-maker ?
(2) Getting your message across - you know what a
wonderful 'thing' you have but getting someone else to the
position where they are fully aware of its potential is quite
another thing altogether.
Here you have to 'transfer' all the unique selling points
across into their skull.
If only they knew !! - Well they don't !! - face it
(3) Decision makers very short Attention Span
Fact of life - face it !
Every day this attention span gets shorter - people are
bombarded from every direction with information.
Decision-makers will rarely read much text - unless they
absolutely have to.
This is why we focus on graphics and photos. It avoids
text and gets a far greater quantity of data into peoples
heads, in a very short space of time.
Within about 12 pages or less we want to tell the whole
story.
We will get this into someone else's head in less than 5
minutes.
You will find that the process of generating this will 'drag'
out a lot of information that you may have taken for
granted, put it is a simpler form, and 'focus' it to get the
best sort of outcomes required.
The process may also highlight issues that need to be
resolved.
Note :- the contents here can also be used in Brochures
and Web sites.
Pitch Documents - Electronic
There are two forms here :-
(a) An Adobe Reader (Acrobat) form that can be emailed.
(b) A PowerPoint form, with the music, animation etc.
This is a very effective selling tool !
Why ?
Well - we play a lot of tricks to get the file size small so that
it is readily emailable.
You can, for example, mass mail this to a big range of
potentially interested investors or distributors in the US, or
elsewhere.
When they receive it they click on the attachment, it opens
up, but very importantly........ it fills the entire screen ..... no
menus no distractions.
Movement and sound capture command attention ... no
mouse clicks to move forward.
The viewers interest is 'captured' for the full presentation of
a few minutes.
With very careful attention to the content a lot of key
information can be transferred to the viewer's brain.
At the end of this the viewer is presented with 'push button'
options to go direct to your web site (if you have one) or
pull up a pre-addressed email form to give an immediate
reply.
We can also produce a video or flash version of this for
web sites, or a DVD version for TV / trade shows.
Pitch Documents - Printed
These are laser colour printed and bound documents that
:-
Give an impressive image to your concern.
Logos can be generated as an option.
The aim is to present you and your product in the most
professional light possible.
(even if you operate out of a 'phone box') in order that you
can be taken seriously by the 'Decision-Makers' - the
potential investors out there.
If you are an inventor or product developer we can
help you with your project.
Do you want the key to the door ? or .......
Do you want to fiddle around to find it ?
Its called the trial and error method !
We can get you there fast. Contact us !
Get the drift ?
This is a document to get the deal over the 'line'.
You don't want a long winded affair
It can extend into a business plan...
- but not the "Gone with the Wind" version !
There you have it !
You need an investor ?
You want to sell your product or service ?
You want to sell your company ?
You want to interest investors in a new product ?
You want an investor to buy into your company ?
You want your bank manager to loan you money ?
You want to interest a Distributor ?
YOU NEED A PITCH DOCUMENT