0427 161 603
© Copyright G.R.P.Technology 2018 - Adelaide Australia
I was once told by a salesman, when I was in the
corporate world, that unless he (and his like) made a
sale then all of us were redundant. Cheeky bugger.
Tis something I came to accept.
Business starts with a sale - if the product doesn't
sell you're dead.
Pack the product up and let's sell it to the world !
If you are an inventor or developer we can help you
with your project.
Determine your Marketing Strategy
► How do you plan to reach your marketplace ?
► What is the profile of your typical customer ?
Age - Sex - Interests etc - leading you to
where to find them
► Have you done an effective market survey ?
► Just what motivates your potential customer
to buy the product ? Have you adjusted your
sales pitch to pander to this ?
Acquire marketing data - competition - selling prices -
distribution cost - All leading to - approx. what have we
got to make it for ? . Feature benefits of competitive
products. Market size ? Are the feature benefits
envisaged worthwhile ? How are you going to distribute
it ?
So many companies (small & large) have poor
forecasting ability, which is inexcusable considering
how many simple forecasting packages are available.
Forecasting allows you to look at how to make the
most of your plant processing assets and minimise
inventory. For those with seasonal sales this
becomes absolutely crucial.
See details in relation to sales forecasting for
manufacturing here
Be conscious of the difference between a Consumer
product and an Industrial product. Issues of
packaging, presentation, promotion will be quite
different.
You can sell your product outright to another
company or do a deal for a royalty. In these cases
we normally put a pitch document together for the
client and give them some help in how to put an
effective agreement together that will cover the
situation properly.
Alternatively a distributor/s can be involved. People
who are focusing on the marketplace for your
product, being able to add it to their existing range.
This means the cost of product representation is
minimised - as compared to doing it yourself where
this cost has to be divided over only one product.
Exporting - once you have tested and debugged on
your local market, where you have been able to keep a
close eye on things, the next step it to start the export
drive.
Researching out potential candidates for distribution in
other countries. Normally we do careful research into
the type of company that would be a good candidate,
sort out the details and give some guidance on the
type and content of the
agreements involved.
Exporting can give you
economies of scale and make a
big difference to your price
structure.
A web site and a good pitch
document are essentials here.
